In developing the image language, the focus was to visually communicate this aspirational vision. Drawing from cinematic storytelling, the imagery captured moments of elegance, energy, and anticipation—creating a world where Zeekr’s products embody desirability and modern luxury. High-contrast lighting and dynamic compositions brought depth and drama to each scene, while the use of natural light highlighted the sleek design and advanced technology.
This carefully crafted image language became a key element of Zeekr’s new identity, making the brand not only innovative but aspirational in the minds of its audience.