Currently, I’m a Senior Art Director at Sana Labs where I’m exited to shape Sanas brand expression. Previously I was a Designer at Stockholm Design Lab, where I’ve spent the past 3.5 years working on a diverse range of projects, from large-scale identities and campaigns to smaller, more intimate collaborations. My experience spans various clients and projects, from prominent large scale re-brands, to shaping local restaurants and flower shops in Stockholm City.
Art direction has always been close to my heart, stemming from my background in styling and my collaborations with talented art directors and photographers. During my design studies, I interned at fashion brands working for interdisciplinary Art Directors and Designers combining these practices. At Beckmans, I explored art direction through video and still image productions for fashion shows, exhibitions, and other creative projects. I've continued to apply this expertise in my roles at both Sana and Stockholm Design Lab, leading image and video direction and now even it’s production.
In addition to my work, I have a deep passion for type design, which drives me to pursue continuous education through summer courses and workshops. This commitment allows me to be nitty gritty at times, enriching my overall design practice.
List of clients: Sigma, Sana, Zeekr, Club Yvonne, Tele2, Club Yvonne, J.Lindeberg, Stockholm Furniture Fair, Wästberg Lighting, Daylight and Architecture, Modellus Novus, Polestar, AIO, Hyperice, Fabege, Orionteatern, Riche Fenix, Sturehof, Swedavia, Beckmans College of Design, Funny Relations, COMIS, Radio Television Luxembourg, Norstedts.
List of skills: Art Direction, Creative Direction, Concept Development, Branding & Identity Design, Typography & Type Setting, Type Design, Color Theory, Layout Design, Editorial Design, Print Design, Iconography, Infographics, Motion Graphics, Directing, Storyboarding. List of software: Figma, InDesign, Photoshop, Illustrator, After Effects, Premiere Pro, Glyphs.
Sana Labs
Senior Art Director
2025/06–ongoing
Stockholm Design Lab
Designer
2023/05–2025/06
Junior Designer
2022/01–2023/04
ACNE
Designer
2021/08–2022/01
AKQA
Freelance Designer
2021/03–2021/05
Catt och Co
Freelance Designer
2020/11–2021/08
Acne Studios
Internship
Graphic Designer
2020/04–2020/08
J.Lindeberg
Freelance Graphic Designer & Art Director
2018/08–2019/12
Junior Graphic Designer & Art Director
2018/03–2019/12
Eytys
Internship
Assistant Graphic Designer & Art Director
2018/01–2018/03
All Blues
Internship
Assistant Graphic Designer & Art Director
2017/09–2017/12
Stylein
Internship
Junior PR & Marketing Associate
2017/01–2017/06
Styling
Freelance stylist assistant for clients such as Acne Studios and H&M,
and stylists Columbine Smille and Amanda Nädele.
2017/01–2021/08
Education
Plantin Institute of Typography
Summer School
Critical Approaches to Typography
Summer 2023
Beckmans College of Design
Bachelor in Fine Arts
Visual Communication
2018–2021
Beckmans College of Design
Evening Classes
Visual Communication
2017–2018
Press
Resumé
Print & Digital
Sep 2021
Resumé
Print & Digital
Jul 2021
Awards
Guldägget
Kycklingstipendiet
April 2023
Resumé
Silver, Design of the month
May 2021
Exhibitions
Tipping Points
Svenskt Tenn
Sep 2020
Nine Scrolls
Judiska Museet
Oct–Nov 2020
Konst Reklam Konst
Konstnärshuset
Sep 2019
Contact
nyblomlova@gmail.com
@lovanyblom