Tele2Stockholm Design Lab02–19–2026
Stockholm Design Lab collaborated with Tele2 to revitalise its brand identity, strengthening visibility and sender identification. Building on Tele2’s fearless legacy and attitude, the refreshed identity amplifies the brand’s most iconic asset: the logotype. Expressive and contemporary, the new identity is crafted to enhance impact in Tele2’s daring spirit.
Updated treatments included a refined layout, custom typography, motion design, sound identity, image language and a largely black-and-white colour system that reflects Tele2’s visual heritage. With the new identity, the beloved and iconic brand mascot Frank the sheep was reintroduced after 9 years of rest, to take lead in brand communication.
Graphic Design
Art Direction