The striking color palette with the highlighter yellow both stand out in the city landscape, and reflects the Swedish heritage. A custom typeface, Ivar SFF, was designed in collaboration with Letters From Sweden creating a classic typeface with modern handling, to tcreate consistency across all platforms. The asymmetric grid system is highly flexible yet ensures consistency across time, and was extended into social media where the identity had a key role, sparking conversations and positioning Stockholm Furniture Fair as a hub for design inspiration.
Using cutting-edge technology, we craft visionary imagery, updated yearly to capture the evolving design world. For 2023, we used Lidar technology to create surreal furniture visuals, and in 2024, AI was utilized to generate imaginary design pieces.