Sigma turned to Stockholm Design Lab to let their obsession with quality show on the outside, and to create a more coherent brand and customer experience. Through a solid strategic and conceptual journey, we redefined the brand strategy and identity to build for a long and definite continuation of their success.
As a holistic brand collaboration, the work included brand strategy, visual identity, custom typography, photography, illustration, product branding, packaging, website, uniforms, architecture and spatial experience, product launch campaigns, art collaborations, product demo films, stationery and other collaterals.
It celebrates Sigma’s spirit of independence, craftsmanship, and innovation. Launched globally early 2025, Sigma’s identity is a testament to how branding is not about surface but about depth.