Lova NyblomInformation Index

Brand PhotographySana20–09–2025 As the first in a series of content shoots defining Sana’s visual identity, this shoot was developed as an initial take on Sana’s brand imagery, set within the company’s Stockholm office. As Senior Art Director, overseeing all imagery for Sana, I led the image direction with a focus on effortlessness and subtle playfulness, positioning the product as a natural part of everyday work. 

The shoot combined portraits, product screens, and devices in use, capturing MacBooks and iPhones placed intuitively within the office environment and in the hands of the people who use them. Moving fluidly between still-life moments, lifestyle scenes, and portraits, the imagery balances functionality with an editorial sensibility, establishing a photographic language that feels tactile, modern, and human, laying the foundation for Sana’s visual expression going forward.

Photograper: Filip Hanning

Creative Direction
Art Direction

© Lova NyblomDesigner & Art DirectorConfidential. This portfolio includes projects not yet published.