The campaign needed to communicate AI’s potential to enhance human capabilities in the workplace in a way that was playful, emotive, and memorable. Inspired by concrete poetry, we used typography to illustrate the power of the text prompt, making it both human and direct. This approach not only conveyed the technological innovation behind AI but also broke traditional billboard conventions, reflecting Sana’s commitment to thoughtful design.
The takeover spanned 200+ billboards across central London during London Tech Week, as well as a social media rollout, sparking conversations around AI's role in the modern workplace.