The iconic Bridge, a symbol of the brand since 1996, embodies this connection between sports and fashion. By removing the curves and constructing it entirely of squares, we gave the Bridge a refresh yet still keept its iconic shape. anc contrasts the new wordmark that further amplifies the brand’s confident presence.
The dynamic color palette, representing the contrasting sensations of intensity and cooling off, captures the energy and movement that define J.Lindeberg.
Additionally, the fifth element, a key design tool, draws inspiration from the Bridge’s square-based structure. Squares take center stage in the brand’s visual language, representing precision, balance, and boldness, and resonating across architecture, graphics, and beyond.