J.Lindeberg S/S 2020 Sales LookbookFreelance05–04–2019The SS20 Sales Lookbook for J.Lindeberg was designed to showcase the collection's commercial appeal while maintaining a visually striking presentation. To enhance the silhouettes, the art direction utilized colored backdrops that both contrasted and complemented the collection's palette. The balance between vibrant backdrops and straightforward styling emphasized the collection’s marketability while still nodding to its Sub.Culture inspiration.