Lova NyblomInformation Index

J.Lindeberg F/W 2024 CampaignStockholm Design Lab10–09–2024 For J.Lindeberg’s Fall/Winter 2024 campaign, the challenge was to communicate the brand’s premium position while maintaining a strong connection to sports. The collection, titled Clubhouse, was inspired by Y2K aesthetics, which shaped the campaign’s overall creative direction.

The solution was an iconic blend of sports and fashion, featuring high-contrast lighting, vibrant clothing, and expressive models. This bold, progressive approach placed the product at the forefront while reinforcing J.Lindeberg’s position as a key challenger to the world’s leading sports-fashion brands.

Photographer: Hedvig Jenning
DOP: Teitur Ardal

Art Direction

© Lova NyblomDesigner & Art DirectorConfidential. This portfolio includes projects not yet published.