Club YvonneStockholm Design Lab02–11–2024
Club Yvonne is a flower company specializing in set and window displays, while operating a physical flower shop in central Stockholm. The visual identity centers around a custom flower typeface, enabling playful designs by writing with the flower-shaped glyphs. Each flower/letter is constructed from letterforms, with overlapping lines creating intricate, dynamic patterns. The approach is both simple and striking, reflecting Club Yvonne’s creative and eclectic nature.
Creative Direction
Graphic Design